One of the most iconic Air Jordan III colour ways is to return this holiday season!
The “Black Cement” Air Jordan 3 marked a new era for Michael Jordan and the Air Jordan line. Designed by Tinker Hatfield, the AJ3 ushered in a new design language from its predecessors: Jumpman Jordan logo on the tongue, Nike Air branding on the heel, a window for the Air unit, and its signature elephant print.
In addition to its new look and feel, the Air Jordan 3 was sought after thanks to Jordan’s performances in the 1988 dunk contest as he soared from the free throw line in the “White Cement” Air Jordan 3 and played in the star-studded 1988 All-Star Game in the “Black Cement” colour way.
In 2018, Jordan Brand celebrated the 30th anniversary of the Air Jordan 3 by retroing the “Black Cement” with OG Nike Air branding for the first time since 2001. The brand will retro the colour way once again with the shape, materials, and details supposedly mirroring the 1988 version.
The Air Jordan III ‘Black Cement’ will be releasing in full family sizing on Saturday 22nd November with Men’s raffle now open!
Enter the raffle now at JD Sports!
