The masters of retro-inspired running shoes with an air of streetwear style, New Balance has done it again with the launch of their ‘740’ silhouette.
Doused in signature NB style, the 740 blends together track heritage energy with modern tech and a sleek look. As styled by singer-songwriter Ayra Starr, these treads are the refresher your rotation’s been missing.
Landing in men’s and women’s sizing, get to know the latest in the New Balance line-up right here.
OG Meets New Gen
The New Balance 740 originally launched in the early 2010s as a performance running shoe. At the time, its ultra-lightweight feel and supreme cushioning was the blueprint for a premium trainer.
Now, the archive design is packed with nostalgia, and re-engineered for a day in the life, everyday errands and OOTD’s. Designed to have you covered from 7:40AM to 7:40PM, this sneaker adds energy every time you lace up.
New Balance’s 740 relaunch sees a fresh selection of colourways, with cool whites and greys offset with pops of colour for an extra layer of style. Taking cues from classic runner style in the 2000s, the model is crafted with open knit mesh through the upper, and angular synthetic overlays that bring a dynamic, movement-inspired feel.
More streamlined than the original, they sit atop a plush foam midsole with New Balance’s ABZORB cushioning to take on impact, while a tough rubber tread keeps you gripped from the city streets to rural trails.
Complete with reflective elements and the iconic TPU ‘N’ logo to the lateral sidewalls, the NB740 is about to become your new go-to trainer.
The Perfect Pair
The New Balance 740 is the ultimate everyday silhouette. Pair them with baggy denim jeans and a classic tee, or pay homage to its running roots with a tracksuit. On chill days, pull on a pair of joggers and a cosy sweatshirt or hoodie with your new treads for an easy off-duty feel.
Ayra Starr has picked out a pair of distressed denim jeans and a grey NB hoodie, matching with the metallic silver on her pair of 740s – the perfect way to elevate an everyday ‘fit.
But let’s be real, however you style them, they’re going to look good.
Need to cop a pair? Shop the complete New Balance 740 collection online right now.
