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LAUNCHES | March 13, 2019

LAUNCHING: ADIDAS ULTRA BOOST ‘GAME OF THRONES’ COLLECTION

With HBO’s renowned hit franchise Game Of Thrones reaching it’s final culmination next month, adidas has birthed a collaboration for the ages with the adidas Ultra BOOST x Game of Thrones Collection. Comprised of six unique co-created colour-ways inspired by six of the show’s most prominent houses and characters, each pair includes special detailing that calls back to phrases and crests only true fanatics will recognise. With adidas’ ubiquitous Ultra BOOST serving as the canvas for the capsule, this is one not to miss for BOOST-lovers and GoT diehard fans alike.

With six key factions from the GoT franchise being represented on the Ultra BOOST 4.0, each pair not only boasts a unique colour palette, but also weaves distinctive materials and patterns into the design. Referencing some of the franchises’ most revered figureheads and factions, each creation boasts a woven heel tag bearing a marquee phrase. Boasting everything from coloured BOOST mid-soles, premium leathers and smooth suede panels, a GoT custom branded insole is included with each pair. Finished with house-specific detailing behind each tongue calling back to it’s inspirations namesake, Winter is Coming and so is a new addition to your rotation.

Look for the adidas Ultra BOOST x Game of Thrones Collection to launch at JD Sports on the 23rd of March both in-store and online.

Shop the range of adidas Ultra BOOST at JD Sports here.

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