LAUNCHING: AIR JORDAN 4 ‘BRED’

LAUNCH INFORMATION:

Date: Saturday May 4th

Online: 12:05AM AEST 

In Stores: 8AM
NSW – Parramatta, Pitt St, Macarthur Square*
QLD – Brisbane
VIC – Melbourne Central, Chadstone, Frankston*, Highpoint
WA – Carousel

*Men’s sizes only.

With 2019 marking the 30th Anniversary of the Air Jordan IV, Jordan Brand celebrates an OG bearing all of its legendary hallmarks with the Air Jordan Retro 4 ‘Bred’. Made famous with Michael Jordan’s ‘The Shot’ over Craig Eloh in the 1989 NBA Playoffs, the ‘Bred’ colourway has gone on to become one of Jordan’s most iconic sneakers of all time. Most recently retroed in 2012, this version returns with archival Nike Air branding at the heel, the likes of which were last seen on the 1999 version. Featuring a number of other true retro detailing, this carefully-remastered take on the legend is a must have sneaker for the year.

Outside of the popularity of the colour-way and the moment that catapulted these shoes into the limelight, the genius design of Tinker Hatfield served to introduce new technology and design to Michael’s footwear line. The mesh-netted overlay to the upper added lightweight breathability to Jordan’s game, while the unique support and lockdown system secured by the ‘wings’ on the lateral and medial sides ensured a locked-in feel. The IV also introduced the ‘Flight’ embellishments to the signature line, which has become synonymous with many Jordan pieces.

The aforementioned “Nike Air” branding at the heel isn’t the only detail Jordan heads will rejoice about with this retro. Boasting the signature blend of black, grey and fire red throughout, the premium nubuck upper is an ode to Jordan’s ‘Remastered’ pursuit. Taking things to the next level, the pair is delivered in the original box for the first time since it’s original release and will also include the OG hangtag and Jordan ‘Flight’ branding at the tongue.

With no better way to celebrate the IV than with a crisp pair of Air Jordan Retro 4 ‘Bred’, keep it locked to JD Sports on the 4th of May to cop yours for you and the whole family.

Be sure to shop the Jordan brand range at JD Sports here.

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