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LAUNCHES | April 13, 2021

AIR MAX DAY 2021: AIR VAPORMAX EVO

It’s officially Air Max Day! ?

Not sure what that means? Where’ve you been the past 7 years!? On March 26th each year, Nike celebrates Air Max Day! The annual celebration takes place on the date the Air Max 1 was first released back in ’87 – when visible Air was officially born.

Over the past few years, Nike’s dropped fresh silhouettes, celebrated sustainability and loads more in honour of Air Max Day. In 2021, it’s all about the Air VaporMax Evo, which combines design details from some of the most iconic Air Max trainers to date. Coming as Nike’s latest innovation, these trainers borrow design elements from not one, or two but seven different Air Max trainers – spanning the ‘90s to now!

Up Close with the Air VaporMax Evo

The Air VaporMax Evo first hit JD at the start of the month and the Black and Wolf Grey colourways made waves. Today, the brand has dropped another two looks, one for men and one for women!

To celebrate the latest drops this Air Max Day, we’re getting a close up look at the silhouette. Wanna’ know each of the trainers that inspired the VaporMax Evo? Stay locked in…

 

1990 – Air Max 90

First dropping back in ’90, the now-iconic Air Max 90 was an evolution of the ’87 Air Max. Designed by Tinker Hatfield, the Air Max 90 has been in the game for over three decades, celebrating its 30th anniversary last year! The Air VaporMax Evo sports overlays inspired by the Air Max 90.

1993 – Air Max 93

Just three years later, Hatfield worked on the Air Max 93. The 93 was designed to be an artistic celebration Air with a 270-degree Air unit in the heel. The logos to the tongue and heel of the Evo nod to the Air Max 93, while combining details from all 7 Air Max styles – spanning the ‘90s to now.

1996 – Air Max 96 II

Closely following the launch of the Air Max 95, Nike dropped the Air Max 96 II in ’96 and ’97. With an edgier look, these trainers incorporated Air Max tech in a honeycomb construction. On the VaporMax Evo, caging at the front of the midfoot nods to the Air Max 96 II.

1998 – Air Max Plus

By ’98, Nike introduced Tuned Air to their running shoes. This was first seen on the Air Max Plus, which evolved to become just as at home on the streets as it was the track. For extra support, the Evo borrows the iconic ‘Whale Tail’ shank from the Air Max Plus.

1999 – Tuned Max

Showcasing superior innovation back in ’99, the Nike Tuned Max was the cornerstone of the Alpha Project. These sneakers offered dynamic cushioning, specifically tuned for a runner’s bodyweight. Throwing it back to ‘99, the Air VaporMax Evo takes cues from the Tuned Max with a midfoot cage for support.

2005 – Air Max Solas

Nike’s Air Max meets no-sew tech with the Air Max Solas in 2005. Offering full-length impact protection, these runners were built without seams for maximum comfort and a sock-like fit. On Nike’s latest innovation, the Evo, the midsole tip is inspired by the Solas.

2008 – Air Max 180+

Sitting above an all-new Nike Air unit, the Air Max 180+ dropped back in 2008. Heel cushioning had been upgraded and the breathable mesh upper was sleek and supportive. When it comes to the VaporMax Evo, the unmissable Swoosh logo to the sidewalls takes cues from the Air Max 180+.

2020 – Air VaporMax 2020

Dropping as part of Nike’s Move to Zero, the Air VaporMax 2020 is a sustainable take on the iconic silhouette. Made with at least 50% recycled content by weight, these refreshed kicks were created with a revolutionary, one-piece VaporMax 2 Air unit, which packs in more Air than ever before, while making use of at least 75% recycled TPU. The Air unit in the VaporMax Evo is taken from last year’s innovation.

With fresh, just-landed colourways for men and women, step out in a look that’s rooted in Nike heritage! Check out the Air VaporMax Evo in men’s and women’s sizing now.

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