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LAUNCHES | February 15, 2019

BOOST JUST GOT BETTER: ADIDAS ULTRA BOOST 19

Just when you thought BOOST couldn’t get any better, adidas turns up the energy response dial with the introduction of the adidas Ultra BOOST 19. Widely regarded as the best and most responsive footwear cushioning system since it’s 2013 debut, the energy-charged pellets are supercharged in it’s newest iteration. By working with thousands of runners on a global scale, adidas sought out to simplify, reimagine and recreate the running silhouette. The result, a reboosted game-changing running experience.

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Inspired by worldwide runners, adidas delivers the upgraded Ultra BOOST propelled forward with numerous enhancements. With BOOST technology the centrepiece, adidas has injected 20% more BOOST into the midsole to give you more energy for every step. The upper construction is considerably simplified from 17 individual pieces, to four cutting-edge components. Maintaining the Primeknit 360 upper, the material snugly hugs the foot whilst also moving with the foot for enhanced support with lightweight comfort. A 3D Heel Frame cradles the foot for every stride, to ensure unrivalled stability and support. Finished with a pristine Torsion Spring, the high-tech configuration propels you further whilst ensuring no energy is wasted in the transition.

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Landing at JD Sports on Thursday the 21st of February both Online and In-store, whether you walk, jog, run or strut, ensure that it’s with unparalleled comfort and style with an Ultra BOOST 19.

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Be sure to shop the Ultra BOOST range at JD Sports here.

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