APPAREL | November 15, 2023

Forever Forward: Christmas ’23

We’ve dropped our brand-new Christmas ad for the 2023 festive szn!

Featuring the likes of Central Cee, Kano, Ella Toone, along with some of the hottest talent from around the world, we’re going Forever Forward. Are you in for the ride?


Forever Forward 🟡⚫

For Christmas ‘23, we’ve linked up with a whole host of mega talent to look back at our history and celebrate everything that’s yet to come. It’s gonna be BIG.


Leading the way in music, fashion, culture and creativity, our roster of superstars is here to ignite that Forever Forward energy, bringing style to the forefront as they do it.


Whether that’s Central Cee picking up a fresh haul in-store, or Sturdy Off showing their moves, freestyling and free-spirited, this ad brings together an eclectic line-up of trendsetters and wave-makers. Along with Ella Toone, Davido and Ronisia, Ants Live on his own horse (!!) and Kano celebrating the festive season with his IRL fam, we’re delivering that authenticity that Forever Forward is all about.


As the tempo fires up with Joy Crookes and Nia Archives, we catch Chunkz and Darkest doing what they do best – bringing the laughs every time. Not stoppin’ there, see Mar Lucas, Omar Montes and Cat Burns to round off our all-star cast, with Liquid’s energetic, electric ‘Sweet Harmony’ tune to soundtrack these special moments.


With the ‘fits to match, our Forever Forward squad is kitted out in Nike, adidas, The North Face, PUMA, New Balance, Hoodrich and loads more.


25 Years of the Duffle 🟡⚫

We’ve been backing the younger gen since day one, and we’re all about moving forwards right there with you.


From first days of school, to new jobs, new beginnings, and everything in-between, you’ve been carrying your stuff in a JD duffle, right? It’s been over 25 years since we introduced that iconic drawstring bag, and now, it’s a status symbol. Designed to tuck away the hottest drops from the biggest brands around, reused time and time again for PE kits, a makeshift umbrella, gym gear, and whatever else you need.


With durability and an ever-evolving design, the duffle has been on the back of athletes, artists, creators and everyday adventurers. We’ve got your back every time, we’re the force behind forward.


Cemented in youth culture and powering the next gen, celebrate the holiday season the JD way, and join the Forever Forward movement.


Keep it locked into our socials @JDSportsAU to stay in the loop for everything we’ve got planned this festive season, and check out our TV ad hub to shop the looks on the screen for the biggest Christmas yet!


Ready to get your gift on? We’ve got your Christmas shopping covered with looks that the whole fam will love.


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