INNOVATION FOR EVERY INDIVIDUAL: NIKE JOYRIDE

Building on their latest underfoot platforms of Nike React and Nike Air innovations, the newest addition to the diverse array of energy-return cushioning has arrived with the introduction of the Nike Joyride. Designed with impact absorption, lightweight performance and maximised energy-return, the Joyride is built to help you find your stride with every step. With each pair made up of thousands of TPE beads, whether you walk, jog or run, your legs will feel fresher for longer.

The unique beauty and genius in the Nike Joyride is its ability to create a personalised underfoot experience tailored to every foot it meets. After rigorous testing of one hundred and fifty materials, Nike’s research placed TPE as the best candidate for creating the cushioning beads. Taking thousands of these engineered TPE beads and compartmentalising them into specially designed Pods, the research team was able solve the issue of bead migration around the foot, jeopardising comfort. The pod scale design is strategically based on how the foot moves as it hits the ground. With larger pods in the heel to absorb impact, the forefoot is prepared to facilitate a smooth heel-to-toe transition to help push you into your next step. By creating a zonal-tuning design, this allows the encapsulating foam to expand in all directions to cater for every movement, resulting in a dynamic footbed that conforms to your foot. With a semi-translucent window at the heel, it gives you a first hand look into what makes the Nike Joyride special.

The tech doesn’t stop at the midsole. With a knitted upper for flexible comfort, the huarache-esque neoprene bootie with cushioned heel wrap delivers supreme lock-down. With a heel pull tab for easy on-off transition, the integrated laces elevate the overall fit.

Making its entrance to the game in a White/Teal and Black/White iteration, look for the next step in cushioning innovation to launch at JD Sports on the 15th of August 2019.

Shop the Nike range at JD Sports here and be sure to stay in the loop on all the latest launches at our JD Launch Hub.

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