LAUNCHING: ADIDAS ULTRABOOST20

adidas continues to live in the future with the arrival of the latest iteration of the Ultra Boost lineage, the adidas UltraBoost20. Maintaining many of the hallmarks which have made the Ultra Boost one of the most revolutionary sneakers throughout history, adidas makes a few high-performance upgrades to the newest member of the BOOST family. With many cues to space-age style fittingly marking its launch, the UltraBoost20 is a step forward into the future of performance footwear.

Debuting in partnership with the International Space Station’s U.S. National Lab, it’s the perfect marriage of innovation and forward thinking embedded in the DNA of the Ultra Boost. On first glance the Primeknit upper looks to make it’s return, however this version utilises a new Tailored Fiber Placement innovation, to ensure an accurate fit for all foot shapes and sizes. Featuring a TPU midfoot cage and heel clip for enhanced support, the full-length BOOST midsole delivers time and time again with it’s signature soft foam and explosive energy return. On the grip front, the shoe is complete with a Continental rubber outsole with integrated Stretchweb technology for maximum feel.

Inspired by a space shuttle, the UltraBOOST20 Space Race Pack arrives in a multitude of colourways each featuring iridescent midsoles, look for this pack and core colourways of the newest Ultra Boost to launch at JD Sports on the 6th of December.

Shop the range of adidas footwear here and be sure to keep it locked to the JD Launch Hub for all launch info.

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