LAUNCHING: ADIDAS YEEZY BOOST 350 V2 ‘YECHEIL’

adidas and Kanye close out the prolific year of Yeezy that was, with one of the most striking pairs yet; launching the adidas Yeezy Boost 350 V2 ‘YECHEIL”. Opting to move away from the earth-toned hues we’re accustomed to seeing on Yeezy silhouettes, the Yecheil dawns a creative concoction of multi-toned hues. With Christmas just around the corner, the Sunday Service leader himself gives us another reason to rejoice.

The Three-Stripes have always given Kanye the creative freedom to express himself and it looks like Ye has well and truly unleashed with this pair. The Primeknit upper utilises a stark black base and is frantically woven with red and baby-blue tones at the top half, and yellow and pink shades as you move down towards the midsole. The black dipped monofilament side stripe acts as a buffer between the pairs of woven colours, adding some calming silence to the surrounding intensity. The black midsole is stuffed with signature BOOST cushion tooling and is finished with a black with white speckled lace.

Finish your year on a high by copping the adidas Yeezy Boost 350 V2 ‘YECHEIL” at select JD Stores on Friday the 20th of November.

Stay tuned for full release details as the launch date draws closer. In the meantime, get a closer look at the YECHEIL’s below:

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