LAUNCHES | September 28, 2018


A staple in the rotations of sneakerheads everywhere, Jordan Brand delivers two new colour-ways of the Air Jordan 1 Mid just in time for the 2018-19 NBA season. Drawing inspiration from the OG of OG’s, the Air Jordan 1, the Mid features a similar make-up to its predecessor, with the introduction of modern materials. Paying homage to a piece of basketball and sneaker history, the shoe makes a seamless transition from basketball courts to concrete sidewalks, striking the perfect balance of basketball aesthetic with everyday versatility.

The Materials

Jordan looks to elevate the Jordan 1 with premium tumbled leather overlays and nubuck suede for a supple and smooth finish. Stamped with the signature Air Jordan Wings logo at the collar, Jumpman tongue label and Swoosh sidewall, the shoe features all the hallmarks of a basketball legend. Finished with a low profile midsole to deliver lightweight cushioning to handle every step, you can be assured best in Flight cushioning with every stride.

Jordan 1 Mid Blog Image 1

Classic Hues

The “Tuxedo” iteration of the Jordan 1 Mid, undeniably calls back to some of the most iconic and revered colour-ways of the Jordan line, the “Concord” and “Baron”. A head-turner for any footwear enthusiast, the signature black and white panelling throughout brings a timeless look to the iconic silhouette. Also dressed in iconic black and red, with contrasting white mid-sole; this release is one not to miss for any Jordan collector.

Jordan 1 Mid Blog Image 2

Shop the Jordan Brand range at JD Sports here.

Also check out our Jordan x PSG write up, for information on the powerhouse collision of legends.

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