LAUNCHES | August 17, 2020


Jordan Brand delivers a new take on a classic sneaker with the arrival of the Air Jordan 12 Retro ‘Stone Blue’. Drawing direct inspiration from the Japanese rising sun, the Air Jordan 12 has become one of the most notable silhouettes in the Jordan line-up with beloved colour-ways including the ‘Flu Game’, ‘Taxi’ and ‘French Blue’.

Also known as the Air Jordan 12 ‘Indigo’, the sneaker features Stone Blue, Legend Blue and Obsidian tones across the upper and detailing, which is contrasted with a white wrap around the toe. With Indigo being one of the oldest dyes used for textile dyeing and printing, a special card will which reads “The Beauty of Imperfection, Fades to Perfection.” references how the upper on this pair will fade over time and will unveil a unique design on the base; making no two pairs identical. With a premium leather make-up at the upper, the metallic silver lace loops at the ankle feature Jumpman branding for some added flash. Finished with spinal Jordan branding and “23” callout at the heel, with its premium materials, clean lines and simplistic colour-blocking, the Stone Blue 12’s are a must add to any sneaker rotation.

Launching at JD Sports on the 22nd of August, stay tuned for more details as the launch date draws closer.

Shop the Jordan Brand range at JD Sports here and be sure to check in regularly to our JD Launch Hub for all things launching.



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