SNEAKERS | February 26, 2019


Jordan brand is showing no signs of slowing, with the Kings of basketball bringing back another Jordan classic with a new colour-way with the Jordan 4 ‘Bright Crimson’. With 2019 marking the 30th anniversary of the sneaker, this is the first of many releases we can expect to see throughout the year. With a new colour-way making it’s mark on the silhouette, it’s evident that the silhouette can do no wrong; no matter the palette.


A timeless classic in the hearts and minds of Jordan-heads with the likes of the ‘Bred’ and ‘Cement’ iterations, the classic arrives dressed in a mix of vibrant and electric hues. Boasting a clean white leather upper, black overlays and cages serve as the canvas for an electric bright crimson pop. With a black heel piece and Jumpman logo, the crimson hues are also seen at the tongue lining and at the heel and underfoot pieces. Finished with signature sewn Jumpman flight tongue branding, this remixed classic is a must-have for any sneakerhead.


Bringing to light a classic amongst the pantheon of timeless Jordan silhouettes, look for this to launch at JD Sports on March 2nd in men’s, grade school, toddler and pre-school sizes for the whole family.

Be sure to shop our latest Jordan Brand collection at JD Sports here.

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