LAUNCHES | February 17, 2023

Launching: New Balance 550 ‘Black White Grey’ & ‘White Red’

550 Fever!

Coming exclusively to the JD App the New Balance 550 Women’s ‘White Black Grey’ & Men’s ‘White Red’. Giving you collegiate vibes, both these New Balance 550’s stay true to the 550’s design ethos. Featuring similar colour blocking on each style. Match with your boo with the Men’s ‘Red White’ and Women’s ‘Black White Grey’.


The original 550 debuted in 1989 and made its mark on basketball courts from coast to coast 🏀. After its initial run, the 550 was filed away in the archives, before being reintroduced in limited-edition releases in late 2020, and returned to the full-time lineup in 2021, quickly becoming a global fashion favourite. The 550’s low top, streamlined silhouette offers a clean take on the heavy-duty designs of the late ‘80s, while the dependable leather upper construction is a classic look in any era.


Coming to the JD Sports App!. Want to know more? Keep an eye on our launch hub to never miss a drop!

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