APPAREL | April 12, 2024

Retro Running Vibes: New Balance 1906

The New Balance 1906 delivers vintage running vibes straight from the noughties, but is crafted for everyday comfort on urban adventures.


With a retro aesthetic bringing those Y2K feels, these kicks have one eye on the past and another on the future with built-in tech for an ultra-smooth step.


Donned by UK Rapper Sainté, one of the industry’s most exciting new talents, make these your new go-to sneaks when headin’ for the city.


About Our Artists

To celebrate the release of the new JD-exclusive New Balance 1906’s, we recruited UK-based artists, Betarok75 and INSA, to create some in-store podiums that we could showcase the new sneaks on.


Originally born in Livingston, Scotland, Betarok loved watching his older brothers produce mad graffiti-style art and before long, he had a spray can in-hand alongside them.


Developing his unique way of painting with the Many Styles Crew, he eventually moved to Liverpool with his company ZAP GRAFFITI to produce commercial works, as well as put on workshops and creative spaces for young artists.



London-based INSA has accumulated a huge following with his unique take on graffiti art.


Coining the term GIF-ITI to describe his way of producing GIF animations with his work, the artist isn’t afraid to push creative boundaries.


A pain-staking process, GIF-ITI requires INSA to repaint a wall, by hand, several times, but the incredible results are more than worth it.


INSA describes it as “slices of infinite un-reality, cutting edge art for the Tumblr generation”. Using digital technology to enhance his artistic vision, INSA is one of the most original artists out there RN.


Step Out Like Sainté

Firmly establishing himself as one of the hottest new voices in UK rap, Sainté is on a sharp trajectory to the very top.


His unique, West Coast-inspired sound combined with his presence and personality on stage has led the Leicester-born artist to link-up with some of the biggest names in the game.



With his debut mixtape ‘Still Local’ just dropping on a major label, Sainté has his sights set on the big-time.


But it’s not just rap that Sainté knows, he also knows the score when it comes to creps, and his trainer of choice is the New Balance 1906.


So yours should be, too.


Getting Technical

Comfort is king when it comes to the 1906, and New Balance always deliver.


Sitting on a chunky ABZORB midsole underfoot, they cushion your step like a dream, making it easy for you to go all-day and not break stride.



The N-ergy outsole not only keeps you gripped to the streets but absorbs shock and delivers it back to you for a quick boost.


Stability Web technology in the arch keeps you firmly supported at all times, while the leather and mesh upper brings a premium feel and durability for a lasting wear.


Wanna get Sainté’s look? Rep ‘em with some baggy track pants or cargos and a jacket or hoodie for an optimum ‘fit.


Landing in a range of fresh JD-exclusive colourways you don’t wanna miss, check out the new range of New Balance 1906 with a quick tap right here!

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