LAUNCHES | October 12, 2018


With summer just around the corner, Jordan treats us to some early beach vibes with the Jordan 8 South Beach. Rekindling a much loved colour-way originally featured in the LeBron James line, this colour-scheme takes a page out of the book of another NBA living legend; bringing the cross-strapped classic a fresh new look.


The Jordan 8 has played a reserved role in 2018, with iconic silhouettes such as the Jordan 1 and Jordan 3 taking much of the spotlight. However, with today’s 90’s revival, the time has never been better for a distinctly 90’s sneaker to make its return. Featuring a bold, strapped-up design and a chenille tongue graphic, Tinker Hatfield spared no detail when designing Michael’s culminating sneaker of his first 3-peat.

With a summer ready aesthetic, the ‘South Beach’ scheme breathes a little seaside breeze into your rotation. Sporting largely clean white hues on the upper, bright hits of pink, turbo green and orange are recruited throughout the heel, tongue branding, lining and buckle. Finished with a white and grey midsole, a light-grey heel wrap brings nostalgic contrast, staying true to former legendary colour-ways such as the ‘Aqua’ and ‘Bugs Bunny’.


Dropping on October 13th at JD Sports, keep yourself strapped the right way with one of these coastal themed heaters.

Shop the Jordan range at JD Sports here.

Also be sure to check out our write-ups on the Jordan VI ‘Tinker’ and Jordan 1 Mid.

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